Whenever you read about social media, there is a focus on big business and how they were successful. Our aim is to remove these big ideas, stats and targets and make it something tangible and accessible. Essentially, we remove all the noise and simplify things to make your social media effective. We encourage our clients to think this way as it’s a more effective (in all measures) way of running social media. Also, you can be more self-reliant. Whilst there are benefits for an external company to run your social media, if the content can come from within the organisation then that is likely to deliver a better message.
When companies start to plan their social media, you start to hear certain words and phrases such as ‘leverage data’, ‘ROI’ or ‘viewability’. Whilst some of these matter, they are often a byproduct of success or something to focus on later as you get more experience. Our aim is…
Start simple. Remain simple. Succeed:
Continue reading Social Media: Start simple. Remain simple. Succeed.